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Arts marketing, communication & design digest - March 2016

Deadpool breaks box office records thanks to a spectacular marketing campaign 

An unexpected R-rated film is pulling the carpet from under the feet of the likes of Star Wars. 4DX Cinema means you will actually be able to sense the blood, sweat and tears. Are you able to Twitter in your own handwriting? Make the most of our tips on how to boost your online presence, don’t leave it to chance. Consider This are proud sponsors of CDET hub at Move It 2016, which takes place this March. Consider This have worked closely with Dance UK on their magazine rebrand.

Deadpool breaks box office records thanks to a spectacular marketing campaign

An R-rated film about a non-main-stream anti-hero called Deadpool is stealing the limelight from some of the blockbuster titles of 2016, including Star Wars and Batman vs Superman. Apart from the fact that this is a fantastic film, we do have to point out that this huge success is in no small way due to the incredible cutting edge viral marketing campaign. Deadpool’s marketing team created such amazing hype for the film that, even without having the same franchise power, awareness and history of the Star Wars saga, it can hold its own at the Box Office. 

Some of the techniques used in the Deadpool marketing campaign include social media, selfie standees (as reported in an earlier Consider This news article), rebus-like billboards with less than family-friendly emojis, fourth-wall breaking narrative such as Deadpool used to promote testicular cancer awareness, TV ads, Halloween viral clip videos, amongst many others. 

A mock celebrity interview was posted on the topic of whether the film would have an R rating, as everyone hoped it would. Much of the marketing made fun of the super-hero genre and therefore attracted the audience at which it was aimed. Inc magazing described the three marketing moves that made Deadpool such a success, which you can easily apply to your business:

  1. Stay true to your brand
  2. Make sure you and everyone in your business is fully on board
  3. Be audacious

It’s safe to say that after a $132 million opening weekend, it paid off for Deadpool.

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Sensory marketing trends: 4d cinema

In February 2015, Europe’s first 4D cinema opened in Milton Keynes. However, in 2016 we are about to see huge investment into its successor 4DX cinema. These will include such sensory delights as rocking seats that move with the action on-screen as well as the audience being hit by wind, water and smells that relate to the plot.

Research by Millward Brown reveals that this is going to be a huge step forward for advertisers, since the captive audience have actually spent their money to pay attention to what they are seeing on the screen.

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#HandWritingDay: Moleskine Digital Campaign

It was National Handwriting Day on January the 23rd and Moleskine came up with the most innovative campaign, filling feeds on Twitter with actual handwritten tweets. People all over the world joined in, including stars such as Bruce Willis and Debra Messing, sending their own personal tweets.

The campaign was exceptionally clever: using a relevant national day, a promotion that everyone would want to join in, involving celebrities – yes, that was definitely thinking outside the box!

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Boost event’s online presence

Online marketing plays a major role on the success of festivals and events, according to 79% of the organisers surveyed by Digital Culture Research. However, there is no use waiting til the last minute and expecting amazing results. Also, the mere action of creating a Facebook page will not attract your clients. You have to give the whole campaign much more thought, or you will be left behind.

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Consider This are sponsoring CDET at MOVE IT 2016

Move It is the largest annual dance event in the UK and this year it is taking place between 18 – 20 March 2016 at London’s Excel.

Consider This are proud sponsors of the CDET Dance Teachers Hub – the ultimate destination for teachers of dance. This is the ideal place to meet dance awarding organisations, such as the British Association for Teachers of Dancing, Artspool, RAD and ISTD. The event is well known for its interactive talks regarding syllabus, presentations and demonstrations of dance related topics.

The three day event includes performances, classes, celebrities, advice and shopping giving visitors the perfect dance experience.

If you haven’t checked already, we’re giving away 2 FREE entries to the Show from 18-20th March at the Excel, London.

Check out Consider This Facebook

 

Competition time! Like and share this post to win 2 entries to the MOVE IT - Dance and Performing Arts Show 2016. Winner...

Posted by Consider This UK on Monday, February 15, 2016

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and Instagram to enter!

Rebranding Dance UK magazine

Dance UK, the magazine that was launched in 1982 to tackle the big issues of the dance sector as a whole, came to us to have a complete new redesign to appeal to a much wider audience of all dance genres.

We accomplished not only the rebranding but also have rolled out new marketing materials which mean their members will now benefit from more frequent updates.

We are so excited to have worked with Dance UK over the last 15 years. They are are soon moving into their new era, with a complete re-brand. Check out the last magazine in the current brand, that the team here at Consider This produced.

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