Integrate exhibitions into your marketing strategy in 2017

Integrate exhibitions into your marketing strategy in 2017

We have recently completed the first quarter of the year and, for many businesses, this means seeking new ways to improve their marketing strategies going forward. If you are one of these businesses, we would like to point you in the direction of one simple solution: exhibitions.

There are many benefits to be derived from incorporating exhibitions into your marketing plans for the rest of the year, such as the opportunity to make valuable contacts, or being able to show off and raise interest in your flagship products / services. Here is a more in-depth look into the reasons your company should start exhibiting itself:

Make meaningful connections, face-to-face

One of the great things about the digital age we are in is the fact that many business relationships can be initiated and built virtually. However, there is still value in making connections face-to-face. Incorporating exhibitions into your marketing strategy means you will be meeting new people and making connections in person.

The connections you make at exhibitions are of high value because it will be with people who have a particular interest in what you do / are offering and decided to make a trip to the exhibition with the intention of gaining more information. This is definitely an audience you cannot afford to miss out on.

Thus, see exhibitions as an opportunity to ditch your tedious cold-calling list for the chance to meet and foster positive relationships with potential clients in person.

  • Director Paul Taylor attending MOVE IT 2017 in Excel, London, talking to different businesses at the show
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Let attractive, well-designed stands do the talking

Exhibitions give companies the chance to attract customers using customised, eye-catching displays which tell passersby what your business / product / service is about even without them talking to you.

For maximum effectiveness, considering you will be exhibiting alongside other businesses and, potentially, competitors, make sure you enlist the services of high quality printers to produce your stand. This is the only way to be sure that your printed materials will turn out as you envisaged and, most importantly, stand out from the crowd.

  • Stagecoach flyers and banner stand designed and printed by Consider This
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More purchases are now occurring at exhibitions

Research executed by the Association of Event Organisers confirmed that 91% of buyers visit trade events and exhibitions to purchase goods and / or services. It is easy to see why this is the case, considering that buyers can find the information they need all in one place and interact with businesses directly rather than over email or telephone.

Now, if this does not motivate you to start thinking about the ways you can integrate exhibitions into your strategy, we are not sure what will, seeing as this is a chunk of new business that your company simply cannot afford to miss out on.

If, however, we have successfully persuaded you to adopt exhibitions into your plans for this year, our next mission is to inform you on how Consider This UK can maximise the impact you make at the event by providing you with print-optimised artwork and high quality results once printed.

If you require more information about our printing services, get in touch to discuss your requirements with the team.

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