A few weeks ago we shared a link with our online community about LinkedIn InMaps, an online visual tool which, although it has been around since 2011, we felt we needed attention drawn to it again.
Many businesses heavily use Facebook and Twitter to communicate with their customers. By setting up individual profiles, it is evident professionals have a clear understanding of LinkedIn’s purpose of networking. However many overlook the power of this b2b social media platform. LinkedIn InMaps addresses this neglect. We have decided to go one step further than just providing you with a link to this innovative tool by dedicating an entire article on how to utilise LinkedIn InMaps within your network.
How LinkedIn InMaps works
The algorithm gathers all of the data from your LinkedIn account – your education, your work experience and your connections - to create an interactive, birds-eye view of your network.
Try LinkedIn InMaps out now and we will guide you through what to look for.
Analysing LinkedIn InMaps
Yes, it looks very pretty with all the different colours but what does it actually mean? Hover your mouse over each node (i.e. contact) and you will see what each one represents. Take a closer look at each colour cluster. Do you understand why certain contacts have been grouped together? Did you study with them, were they past colleagues or are they from a common industry? Use the colour coding navigation to label each group. Although most groups will be identifiable, it may highlight the reason why certain groups have been grouped together which you didn’t know existed before.
How big is each group? This will indicate which groups you have built more relationships with, and those that you need to pay more attention to. Can you spot any patterns or disparities in your networking strategy?
Why are some nodes (i.e. contacts) bigger than others? The bigger the node, the greater the number of mutual connections you hold with that contact. Therefore they should be considered as a key person in your network or a ‘connector’ – somebody useful to know if you need their influence to connect with others or help to spread the word about a specific campaign.
Don’t forget to have a look at your own impact. Do you share links with two or more connections that belong to different groups? These two groups could have a natural fit with each other which, in the future, you could help to influence and expand.
Over time this map will become a useful benchmark on how well you are achieving your set networking objectives within a specific industry or area. Have fun stepping-up your b2b marketing.
As of 1st September 2014,
LinkedIn has promised, however, that it is currently looking at developing new insightful analytics for the network.