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Arts marketing, communication & design digest: April

Promoted Pins In UK

This month we look at Pinterest’s recent announcement of adding promoted pins in for UK advertisers, something that has already seen companies Tesco, John Lewis and B&Q come on board. Google launched their AMP project with the aim to improve the way content is accessed on mobile devices. We also discuss Facebook’s launch of “Canvas” – a new interactive marketing tool for mobile advertisers, which was very popular on their launch in New York. If you’re a dance or performing arts school don’t miss out on our 10 tips to market yourself in a cost-effective and efficient way. Finally, are infographics still effective in your marketing strategy? Some companies include it whereas others don’t. Read more for more examples.

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Infographics are dead - long live infographics

Arts marketing infographic

Every so often someone somewhere is mourning the death of one marketing strategy or another but, looking closely, you’ll find that many times this turns out to be a storm in a teacup.

Hootsuite’s team recently raised very relevant points in this matter, specifically addressing one key marketing strategy: infographics. These have proven to be less and less effective in driving traffic and, since its peak between 2007 and 2012, have actually lost some of its original purpose.

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10 tips to market your dance or performing arts school

Dance marketing and perfoming arts marketing tips

There are many potential dance students out there at various stages of decision making about attending a class. Some are simply thinking about it, some are only free on certain days while others only want to attend a class for a specific genre of dance. You need to capture them, and here are 10 ways in which to do that...

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Marketing for dance at MOVE IT 2016

CTUK

Marketing for dance is a big challenge as the average dance business competes with many others including music classes, gymnastics and a variety of other genres within the dance industry.

It is a crowded market, as was MOVE IT 2016!

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