Arts marketing, communication & design digest: April
This month we look at Pinterest’s recent announcement of adding promoted pins in for UK advertisers, something that has already seen companies Tesco, John Lewis and B&Q come on board. Google launched their AMP project with the aim to improve the way content is accessed on mobile devices. We also discuss Facebook’s launch of “Canvas” – a new interactive marketing tool for mobile advertisers, which was very popular on their launch in New York. If you’re a dance or performing arts school don’t miss out on our 10 tips to market yourself in a cost-effective and efficient way. Finally, are infographics still effective in your marketing strategy? Some companies include it whereas others don’t. Read more for more examples.