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New research findings show best practices for hashtags

Hashtag best practices

Considering how widely hashtags are used, you might be wondering why they are so important. It's simple: they pull your content into relevant topic feeds to reach audiences which extend beyond your own social media following. Furthermore, they can be used to steer conversations around a brand, product or event marketers want to create a buzz about. In this article, we also give you four top tips to develop your marketing stratregy in 2017.

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Marketing materials with an effective call to action

bbodance banners

For companies of all sizes marketing collateral carries your brand and tells your story powerfully and effectively. Having professional materials can show what you can bring to the market for your clients with an effective call to action that will develop conversions.

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Creativity in marketing lays in context, tone of voice & goal's consistency

Creative marketing

For the greater majority of times your marketing strategies and creative strengths are what make your brand or product stand out from the crowd, like it did, for example, with Deadpool when they announced the blockbuster movie and real size stands were distributed to thousands of cinemas around the globe. However, there are times when that creative talent misses the mark completely and the campaign doesn’t even warrant a second glance.

Creativity is more than just a part of the marketer’s toolkit; it is that extra something which makes your brand stand out from the already burgeoning crowd of competitors. Have a look around – don’t they all have that ‘look-alike’ feel to them? What you need is the added flair creativity brings to imprint your campaign in peoples’ minds.

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Arts marketing, communication & design digest: November

november digest

In this month's digest, we explore consumer motivations to engage with content, we report on why the UK should stay in Creative Europe and why traditional PR may be facing extinction.

We also explore how to connect the online and offline consumer experience, as well as why brands shouldn't focus on short term marketing effectiveness. Finally, we examine the multi-layered marketing strategy Consider This implemented for Liverpool Theatre School to boost its online presence.

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  • European Business Awards Certificate
  • FSB Business Award
  • Marketing, PR, & Communication Award 2015
  • Top Best Three Rated: Marketing Award
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Download our print glossary pdf

  • New English Ballet Theatre

    " We increased our audience reach by 1/3 against the previous year and had an extremely successful social media campaign..."
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