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Digital Advertising: exploring consumer motivation for content engagement

Consumer content moments

Before going ahead with a marketing campaign, advertisers are forever being inundated with data on their prospective consumers. Who are they? Where do they live? What sector do they belong to? How do they spend their spare time? How do they acquire their information?

Very rarely will you get the answer to one of the most important aspects of advertising, and that is: "Why". Why does the consumer become motivated to use a product or brand? Why do we do anything at all? It’s the cornerstone of being a human.

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Facebook Marketing: 10 tips to market your business

facebook marketing

Social media marketing services have seen a boost recently and social media giant, Facebook has proven to be one of the best social platforms for businesses over the years.

Some of the benefits of this social platform includes access to a broad range of interest and demographic data which businesses and marketers can utilise to reach specific and targeted audiences, as well as increased brand exposure to the billions of users that visit the platform regularly.

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Arts marketing, communication & design digest: October

email marketing

In this month's digest we report on the closure of Drama UK, Snapchat's rebrand and new business venture and the decline of engagement with branded emails. We also look at our case study of branding Boss Creative Entertainment and ways to improve tracking ROI for your SEO activity.

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Understand your brand audience

brand audience, how to define your target audience

Every business has an audience; they are positioned at the very core of your brand development and are the very reason businesses even run. Thus, their existence carries a lot of weight. If you put them first and manage them well, you will find that they are your biggest advocate. Conversely, if you neglect them, they can quickly become your biggest enemy.

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