Creativity in marketing lays in context, tone of voice & goal's consistency
For the greater majority of times your marketing strategies and creative strengths are what make your brand or product stand out from the crowd, like it did, for example, with Deadpool when they announced the blockbuster movie and real size stands were distributed to thousands of cinemas around the globe. However, there are times when that creative talent misses the mark completely and the campaign doesn’t even warrant a second glance.
Creativity is more than just a part of the marketer’s toolkit; it is that extra something which makes your brand stand out from the already burgeoning crowd of competitors. Have a look around – don’t they all have that ‘look-alike’ feel to them? What you need is the added flair creativity brings to imprint your campaign in peoples’ minds.