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Arts marketing, communication & design digest: June

Facebook store visits

This month we look at how 'dark social' channels are dominating social sharing as well as the new Facebook features which help retailers to connect ads with store visits. We also explore the concept of micro-moments and the 'mobile customer journey', 7 SEO trends that have been prominent this year and, finally, we also look at the new Photoshop CC feature 'Content Aware Crop' from Adobe.

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Mobile phones are the most engaging platform for marketers

Research shows mobiles provide the most emotionally engaging screen for marketers

Research from around Europe as well as qualitative analysis and biometric testing has shown that the public is wide open to exploring new brands, do online shopping and search for travel information whilst relaxing. It also appears that the most common form of relaxation is watching television with a smartphone in hand.

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Arts marketing, communication & design digest: May

local search marketing

This month we look at the explosion of Facebook's mobile ads, which tripled their profits. Google added related topics to featured snippets on SERP, ascertaining that they can supply your search query with answers. We also discuss survey results for local SEO outsourcing, as well as Adobe's Creative Cloud revelations, highlighting what to expect later in 2016. Finally, we test your marketing knowledge with our Digital Marketing Quiz! Read on to find out more.

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Digital Marketing Quiz

Digital marketing quiz CTUK

The introduction of digital technologies is radically changing the way we interact socially as well as in business. Our digital economy is growing quickly, with stats in 2015 showing that the tech sector's value reached a whopping £91.1bn. As a result of this digital boom many organisations and individuals find themselves in need of developing digital skills and knowledge and this is no less the case when it comes to digital marketing.

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