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Rebranding the British Ballet Organization

Consider This partnered with the British Ballet Organization in their recent project to modernise their brand and take it to the next level.

The British Ballet Organization, now bbodance, has been a valued client of Consider This for 15 years and they enlisted our services to work with them in their major rebrand project. For almost 90 years the company has built a rich legacy for dance training and have embedded quality and excellence to the brand. This new change comes as part of their commitment to injecting innovation across the entire organisation.

bbodance logos

The branding mission and execution

The client wanted bbodance to be modernised while still maintaining its traditional values and heritage, and so for this project we worked on new designs for their brand, sub brands, merchandise and company website; We also focussed on their Brand Positioning and helped integrate an effective marketing strategy. Their CRM, membership, syllabus and examination management tool was a very important, complex and challenging exercise for both us and bbodance and we are all delighted with the finished product.

The project also consisted of;

bbodance banners and printwork

Outdoor media: design and installation

The signage design and installation for their new building on the banks of the Thames in Battersea, London has really helped project their new brand and focus everyone's efforts on the challenges ahead in driving the organisation forward. We designed the signage to be wrapped around the building in alternating variations of the new brand colours, making the building stand out and incredibly difficult to miss.

bbodance glass door signage design

Logo and web design: classic and modernised

To reflect its modernisation, we rebranded the organisation with the new name bbodance and created their logo with a new design which is applied across all sub brands. The chosen colours of the new logo, orange and black, help achieve a clean, modern and un-fussy look that, upon analysis, stood out amongst their contemporaries.

bbodance website screen

This contemporary colour scheme was also through-branded when designing the client's new website. We gave the site a concise, engaging design and layout that allows easy navigation through the site's contents. The plain white background and bold text makes it easy for users to focus and pick out the information they need quickly and cleanly with no fuss.

Results

This rebrand successfully aided bbodance in its transition into a new phase. Check out the press coverage here.

We have thoroughly enjoyed working on this project and look forward to future collaborations with bbodance, helping drive their new brand forward to wider audiences. Check out our past work with the client here.

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