Luxury concierge company Etc Etc wanted to increase brand awareness on Twitter, as well as its number of followers.
We utilised a Valentine's Day theme to form the basis of the digital campaign and messaging by creating a Twitter competition to encourage people to follow the Etc Etc Twitter account.
Entrants had the opportunity to win dinner for two at the prestigious Claridge's Hotel on Valentine's Day. The Twitter competition ran for 14 days.
Our tactics included designing and building an e-shot which was sent out to a targeted database and using social media posts and messaging to funnel users to the Twitter competition.
By getting users to retweet the competition as part of the entry terms, it was geared toward maximising reach in an exponential fashion. This had the added advantage of a snowball effect which fell in line with the hype of the countdown created with the impending entry deadline.