Facebook’s Public Relations department have found themselves in a crisis as of late, with the company engulfed in a plethora of controversies from selling personal data of its users, to Russians using the site to meddle with the US elections, and for being used to spread hateful propaganda which enabled the Myanmar Genocide.
To be a successful business in the world of digital marketing, one must learn to adapt to the ever-changing landscapes of social media. An online presence on one platform but not another is simply not enough to attract customers and promote your product or service in this day and age.
In this month's digest, we highlight Häagen-Dazs brand revival, Coca-Cola’s £5m campaign to promote unified packaging redesign, Ikea’s marketing strategy shift and Facebook Watch worldwide launch. We also report on how direct-to-consumer brands are using social media and GDPR three months.
Have you ever wondered why your prospect clients might not be opening your emails?
We can tell you in advance that this is nothing to do with the loss of interest in emails nor the advance of new channels and technologies.
