5 killer tips to improve your email marketing opening rate

improve email marketing open rate

Have you ever wondered why your prospect clients might not be opening your emails?

We can tell you in advance that this is nothing to do with the loss of interest in emails nor the advance of new channels and technologies.

According to EmailMonks 2017 data compilation, email marketing has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search.

We handpicked 5 best practice tips to help you to rethink the way you plan your email marketing campaigns and get the most out of what this method of communication has to offer.

• Set a clear goal for your email and be specific
• The email subject line is crucial
• Lists and bullet points are your best friends
• Adjust the tone to your audience
• Use images

1. Set a clear goal for your email and be specific

We know most of the time we have a lot to say and to offer to our clients, but it is really important to focus on one subject at a time.

Pick a topic and explore it fully, explaining the purpose of the product or service, highlighting the benefits and how it would be a problem solver for your client.

2. The email subject line is crucial

Keep in mind the subject line is the main door to your communication and it is as important as the email content. Keep it simple and entice the receiver to open the message.

It’s also important to keep an eye on the length of the subject line, as most of the email inboxes only display part of it. Make sure the main message is visible! You literally have a matter of moments to grab your audience’s attention, so make it interesting and relevant. Avoid lines such as “Autumn newsletter 2018”.

3. Lists and bullet points are your best friends

Lists and bullet points emphasise important messages and help readers follow a sequence. Even if they don’t read the whole communication they will read the main topics.

4. Adjust the tone to your audience

Know your audience! Use the tone and expressions that are familiar to their sector. This will encourage readers to read the full content and create identification between them and your company.

5. Use images

The use of images brings benefits to your campaign as it grabs attention and makes the content easy to digest.

But remember! The images in your email should always be hosted in a server for easier visualisation and fast loading and a “plain text” version of the communication should always be available in case they are not able to visualise the images.

If you need any further assistance with your email marketing, do not hesitate to get in touch with a member of our team who will be more than happy to help.

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