This month's digest features Ted Baker's unique 360° shoppable ad, cats.com, which is up for sale, Facebook Live streaming tips for businesses and eight SEO mistakes that could be killing your content marketing. We also highlight seven tips to help improve brand loyalty through email marketing, talk about Twitter's latest update, explore the benefits of exhibitions as a marketing strategy, tell you what the most downloaded app was in five major countries and share the marketing campaign Consider This executed for NEBT.
Ted Baker finally put an end to the teasing and unveiled its brand-new campaign, a 360° fully shoppable ad. Crafted by the Ted Baker in-house team along with Happy Finish and Wirewax, the film allows customers to nosey around the Baker home, find hidden content and see the collection as worn by the characters depicted in this elaborate Stepford-Wives style scenario.
The global campaign is hosted on TedBaker.com, Asos.com (UK) and Nordstrom.com (US) with in-store activations occurring in 40 stores across seven markets worldwide.
The internet cannot get enough of cats – just look at the myriad sites online such as lolcats.com, funnycatsite.com, catster.com and many more too numerous to mention. However, if you have a spare $1 million (approx. £784,300) lying around, you might be interested in buying the domain name cats.com – it has recently come on the market and is up for grabs.
Easy to remember, short and sweet and something that around 15,000 people currently type into their internet browser each month, this has been put up for sale by its current owner, Algis Skara, who purchased it in 2015 for an undisclosed amount of money.
If it sells for the $1 million price mark, then it will be the second highest domain sale of the year, just behind 01.com which sold for $1.82 million (approx £1.42 million) in February.
Social video is currently reigning supreme in the world of online content. Therefore, it is hardly surprising that Facebook Live, launched in 2015, is making a big impression on social media users. Here are some interesting statistics:
- According to Insivia 92% of mobile video consumers share videos with others
- A third of all online activity is used to watch videos, also according to the same source
- 26% of people are interested in watching live stream videos broadcast by companies or brands as reported by Global Web Index
- Rather than read text, 59% of executives would rather watch video, says Forbes
This explains why businesses worldwide are desperate to incorporate social video into their marketing campaigns – and Facebook Live is one of the most popular means being adopted.
It is all too easy to blame search engines for not showing your content and thereby hindering you from obtaining new site visitors. However, the main reason for the lack of interest may be your own doing. Take a step back and give the search engines what they need to help you and you may be pleasantly surprised.
Here are just a few mistakes that content creators make:
- Short content
- No imagery or design elements
- Misspellings / content errors
- No content breaks
- Using long paragraphs of text
- No outbound links
- No promotion
- No meta optimisation and CTAs
Have a look and see if you have fallen into those traps and, if so, now is the time to do something to rectify it.
As we know, click-throughs are an important email marketing metric to focus on if you want to build the traffic coming through to your site. After all, more traffic equals more revenue. However, you should not stop there, because once you have the visitors you will want to keep them and the best way of doing this is: brand loyalty. By generating that, you will have a greater chance of keeping your customers and enticing them to buy from you over and over.
Here are seven strategies to help you do it:
- Important updates and reminders
- Free gifts
- Discounts and special offers
- Circulated content
- Email-exclusive content
- Participation bonuses
- Social integrations
Obviously these seven strategies will not work equally as well for every single business, but they give you the starting point for working out the tactics most effective to your campaign.
After releasing two updates to allow users to express more with 140 characters, Twitter have recently added another: you can now reply to a single person or group on Twitter without worrying about those @usernames counting towards your 140 characters.
Some other simplifications, brought about by feedback from Twitter users, are:
- Who you are replying to will appear above the Tweet text rather than within the Tweet text itself, so you have more characters to have conversations
- You can tap on “Replying to…” to easily see and control who’s part of your conversation
- When reading a conversation, you’ll actually see what people are saying, rather than seeing lots of @usernames at the start of a Tweet
There are many advantages to incorporating exhibitions into your marketing plans for the rest of the year, such as the opportunity to make valuable contacts, or being able to show off and raise interest in your flagship products / services. You should consider adopting exhibitions into your marketing plans for the following reasons:
- You can make meaningful connections, face to face
- Your attractive, well-designed stands can do the work for you
- More purchases are now happening at exhibitions
Swift on the heels of Facebook and Google, who continue to reign supreme with properties such as Facebook Messenger, WhatsApp, Instagram, Google Maps, YouTube, etc, the most downloaded app this year in 5 major markets (US, UK, France, Canada and Australia) is... (drum rolls) Bitmoji.
This rise to power has been swift as last year it did not even feature in the top 10. However, having been bought last year for roughly $100 million (approx. £78 million) by Snapchat, it is now up there with the best.
New English Ballet Theatre approached Consider This recently to build a multimedia marketing campaign for their world premiere of 'Quint-Essential: Five New Ballets' at the Peacock Theatre.
The main objectives we had to work towards were:
- To raise awareness of the new shows
- To publicise and generate ticket sales through traditional and digital marketing
- To create striking marketing collateral with distinction and individuality, in order to stand out amongst the plethora of other dance companies
Positive results were achieved as well as introducing the company to a new audience. How did we do it? We used activities across various marketing channels, including design and print, email marketing, outdoor advertising and social media management.
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