How brands and businesses are reacting to #PancakeDay on social media

Shrove Tuesday is once again welcomed with excitement by companies as they look forward to taking advantage of the trend on social media to generate some buzz for their own brand.

As it's Shrove Tuesday today, households all over the country have filled their pantries with heaps of chocolate spread, bananas and any other toppings they like to adorn their pancakes with. Aside from consumers, however, this day is also welcomed with excitement by companies as they look forward to taking advantage of the trend on social media to generate some buzz for their own brand.

#PancakeDay: a social media appointment  

Previous years have seen the likes of Samsung, Guide Dogs and Waitrose posting branded content and running competitions in order to increase their reach on this day. This year has proved to be no different, as several major brands and businesses have seized the opportunity to creatively celebrate Shrove Tuesday by sharing some #PancakeDay inspired content across various social media channels.

The increased visibility gained from this activity is indeed a great bonus in addition to the delicious pancake treats they get to enjoy. Here are some of our favourite posts that occurred in anticipation of Pancake Day and on the day itself: