In our final bulletin of 2015, we’ve rounded up the year looking into some of the most recent industry updates in the last quarter of 2015: Twitter launched their new 'like' buttons and the removed the count system.; emojis have stepped up, making the “Face with Tear of Joys” the first pictograph to ever become word of the year.
We’ve also gotten into the festive spirit, and have closely watched the battle of the Christmas ads hitting the screen – but which were the most popular ads on the internet?
Consider This is so proud to have been involved in the creative process leading to the launch of One Dance UK, which officially launches in April 2016, our MD Paul Taylor attended the launch event which took place last month.
Google use AI to make searches even more in depth and relevant, our latest article looked into their new system nicknamed Rankbrain.
Finally, we’re pleased to announce our app offering, which was launched at the AMA 360 Digital event in Sadler’s Wells in London in early December.
In October, Twitter announced it would be updating its Tweet button and removing the Tweet count, an announcement which surprised some, angered others and led many to conclude that the company isn’t bringing in enough cash.
The Tweet count was originally placed on the app when Twitter was the only platform around for this type of social media. But is the removal a good thing? If you’re sharing content on your website, without the count it could prove more difficult for users to identify the most popular content. Many publishers refer to the Tweet button share counts to track social media metrics, which unfortunately means that publishers now have fewer options to address the loss of the count. A solution for this could be building an in-house functionality, however this will require a level of technical expertise and investment of time and money that many companies won’t have.
The decision to eliminate the count did bring a lot of criticism Twitter’s way and they have said they will take all comments into consideration but it looks like the count has definitely left the room!
Additionally, further changes were seen in Twitter, with the introduction of the new heart-shaped “like” button which has replaced the old star-shaped ‘favourite’ button. Twitter thought the old button may be confusing to new users as you may like lots of content but it isn’t necessarily all your favourite content. They say the heart-shape is more expressive and emotive.
Competitors have stepped up their game to seize new opportunities, recently with Instagram taking over to become the second most popular social network, and it seems that Twitter is introducing these changes to regain its popularity and become more user-friendly.
If time travel were at all possible it is interesting to see what ancient Egyptians would make of the latest rise in emojis. Yes, we have gone back to ancient Egypt to become totally up-to-date in the texting community.
In 2015, ‘Face with Tears of Joy’ emoji has the distinction of being the first image to be given the title Word of the Year.
It is truly amazing, but should have been obvious, that people prefer to emote through visual images rather than text. Young people in particular feel more comfortable using emojis than they do in writing, and the level of usage is enormous and still growing. How did it all start? Well, they evolved to fill a specific gap to communicate emotions through language. Thankfully, it doesn't look like written language will be completely obliterated in preference of the emoji as it was in Egyptian hieroglyphics but they are here to stay!
Learn more about this story here:
You used to know it was Christmas in London when the lights went up in Regent Street – now we know Christmas is approaching because retailers have started showing their festive season ads on the television.
The last couple of years has spawned a battle as to whose Christmas ad was going to be the best rated one. This year it has been a tussle between Sainsbury’s and John Lewis and it looks like John Lewis has come out on top. However, an advert that closely follows actually has no Christmas theme at all but is simply advertising an old favourite: crumpets! Yes, it’s the Warburton/Muppets advert for the giant crumpet! Aldi, of course, came up with a cracker – using the John Lewis ad as its base the German supermarket chain put its own twist on it, spoofed it to bits and did what they do best, made us smile!
That, however, covers the British televisual audience. What about the internet? Well, ahead of all the adverts mentioned above is the one from German supermarket Edeka which has beaten John Lewis by over 1 million shares. A strange little advert about an elderly man who fakes his own death in order to get his family to share Christmas with him. Yes, you read that correctly!
Learn more here:
We are delighted to be involved in this exciting new enterprise with clients we have been working with individually now for over 15 years – a brand new industry and dance body that will create a ‘single more powerful voice for dance’ in the UK.
With Arlene Phillips announced as its first patron, the body called One Dance UK is the result of a merger between Dance UK, the Association of Dance of the African Diaspora, the National Dance Teachers Association and Youth Dance England.
Starting officially in the Spring, One Dance UK will provide a one-stop shop for support services covering the dance sector, from professional dancers to choreographers, producers, teachers and training institutions.
With more than 130 years of experience between the four organisations that have merged, and with £145k of investment, this enterprise has the steady foundations for creating a new force for dance covering the whole of the UK.
Read the full story here:
Google has launched Rankbrain - an AI that searches for your query based on the words you use. The system embeds large amounts of written language into mathematical formulas that are understood by the computer. If it comes across a word that it isn’t familiar with, the system is intelligent enough to make a guess and use that to filter the results. To put the system to the test, Rankbrain was pitted against some of Google’s top search engineers to guess the rankings of some pages. The engineers were correct 70% of the time while Rankbrain out performed them at 80%.
Read the full article:
People on mobile phones or tablets are spending up to 89% of their time online using mobile apps which confirms the importance of this trend. In fact, it is estimated that by the year 2017 global mobile app revenue will have doubled to a staggering $77 billion!
Happy New Year!
Sign up to our Bulletin and get your dose of Marketing, PR and social media news delivered straight to your inbox.