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MOVE IT 2013 | CTUK led seminaries on Arts Marketing

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What a weekend! Consider This UK was excited to recently return to this year's MOVE IT, the UK's biggest annual dance event. MOVE IT 2013 was once again at London's Kensington Olympia from Friday 8th to Sunday 10th March 2013.

2013 saw the successful launch of our Business Drop-In Centre, the go-to place for visitors and exhibitors alike to pose their business questions to our team of specialists. Visitors to our stand ranged from teachers, organisations, entrepreneurs to new business start-ups. It was exciting to hear so many motivated professionals and organisations come to our centre to discuss their unique ideas and thoughts.

We wish you all  the best of luck. The event also provided us with a great opportunity to catch up with our clients including:

  • 4 dance
  • BalletBoyz Ltd
  • The Bling Company
  • British Ballet Organization
  • CDET
  • Dincwear
  • Dance Training & Accreditation Partnership/The Dance Register
  • Dance UK
  • Harlequin Floors
  • Imperial Society of Teachers of Dancing
  • International Dance Teachers' Association
  • London Studio Theatre
  • Midlands Academy of Dance and Drama
  • Pineapple
  • Royal Academy of Dance
  • Tap Attack
  • ThinkSmart Software Ltd
  • Tring Park School for Performing Arts
  • Trinity College London


At PERFORM our clients included: KSA Performing Arts, PPA and Surviving Actors.

Over the weekend our Managing Director Paul Taylor presented two seminars focused on Arts Marketing at MOVE IT and PERFORM, the sister event to MOVE IT, aimed at anyone working in performing arts. Both seminars focused on taking the marketing of organisations, such as performing arts schools and theatres, to the next level with creative ideas to push brand awareness and achieve goals set.

It also considered the part social media and digital strategy can play in reaching your marketing goals. Akua Obeng-Frimpong, an independent film producer, attended the seminar and later tweeted

In addition, our PR and Marketing Coordinator Sophia Tremenheere led two seminars on social media. The seminars looked at how organisations can get their message across and reach new audiences. They provided a simple guide to provide the ideal starting point for getting social media working for organisations. Attendees also walked away with a free social media planner; we hope everyone finds it useful.
If you were unable to attend any of seminars at MOVE IT and PERFORM, or drop by our stand for marketing guidance or advice, then please feel free to contact us for a chat.
As a multimedia marketing company, one of the services we provide is promotional merchandise and so we were thrilled when every corner we turned, we spotted our work. Head to our Facebook page to see our weekend in pictures.
Highlights from the weekend included: 

  • The Fashion Fix on the Main Stage, an opportunity for various performing arts schools to showcase themselves and collaborate with a dancewear provider. If you missed out on this, catch Tiffany Theatre College's dance with clothes supplied by 4 Dance here.
  • The Dance Register Sofa, a place to get insight and advice to help build a sustainable dance career. Those interviewed included Got To Dance Judge Kimberly Wyatt  and President of Royal Academy of Dance and 'Strictly' Judge Darcy Bussell. A special well done to Inside Dance TV who did a great job carrying out the interviews.
  • Steven Berkoff signing copies of his new book, One Act Plays (Play Anthologies) at PERFORM. Check out photos of Steven with the KSA Performing Arts students.
  • PPA tutor Johnny Shentall Lee leading a 'Footloose' dance workshop, teaching the original choreography of the big dance section of the musical. PPA was also a sponsor of Dance Studio 2.

That's it for this year, but we look forward to counting down the days until MOVE IT 2014.

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