The introduction of digital technologies is radically changing the way we interact socially as well as in business. Our digital economy is growing quickly, with stats in 2015 showing that the tech sector's value reached a whopping £91.1bn. As a result of this digital boom many organisations and individuals find themselves in need of developing digital skills and knowledge and this is no less the case when it comes to digital marketing.
The digital marketing industry has introduced innovative solutions and practices that were non-existent in traditional marketing and have proven to be highly effective. One such revolutionary digital marketing practice is the use of social media, a phenomenon which has demonstrated its ability to drive business sales and growth. For example, businesses that are active on social media can directly engage with their target market and drive traffic to their website and, thus, their products/services.
Social news website Buzzfeed is a prime example of this, with records showing that 75% of its 130m unique site visits were derived solely from social shares. Search Engine Optimisation, or SEO, is another key digital marketing tool, particularly for companies wanting to build their online presence. You will hear it about it constantly if you spend enough time around marketing managers but, put simply, SEO is the process of getting traffic from the free, organic, editorial or natural listings on search engines.
Aside from increasing website traffic, SEO has other benefits for businesses, such as increasing brand credibility. Therefore, it can be said that in order to become as well as remain competitive in this digital age, companies and brands must implement and familiarise themselves with such digital marketing strategies.
Are you a digital marketing guru?
Test your knowledge with our digital marketing quiz and benchmark your skills against your competition. Share it on social media with your friends and fellow colleagues!