There is no escaping it, we are living in an era that is very much content-led. Everywhere you turn content is being created and audiences are spoilt for choice when it comes to finding content that is either informative or entertaining - or both.
With content being created non-stop and vying for the attention of target audiences, it is now more important than ever to go above and beyond with yours to make it stand out from the rest. For instance, if a lot of people / organisations are all writing about a particular topic, you would be better off focusing your content on a new topic or perspective, rather than regurgitating what has already been said by everybody else.
So how exactly do you make content that stands out? Here are a few tips you can implement:
1. Research and improve
Tools like Buzzsumo are very handy as they enable users to easily observe what content is gaining the most traction and on what platforms. Take note of what is performing well on the platforms that are relevant to you; if you find that it is similar to a piece you are working on you can then note down what's missing and add it to your own.
2. Include useful outbound links
Consider this article for example: "How to be an actor". While it provides a list of practical advice on the acting profession, the author has not included outbound links to useful resources and recommendations highlighting, for example, where readers can take classes, get headshots, or find an agent. Adding these links would have saved the blog's audience from having to expend the time and effort needed to fetch the information themselves, drastically enhancing the user experience.
3. Add stimulating visuals to your content
Incorporating engaging visuals, such as videos, images and screenshots, is also a great way to take your content to the next level. Going back to our earlier example, the author could have gone a step further with the article by embedding an entertaining yet helpful video with acting tips, like this one:
4. Be unique
Saying something completely new and unique can be quite challenging considering the sheer mass of content being produced and shared online every single minute, a fact which also makes being unique that much more important. One way to achieve this is by leveraging your expertise - share expert knowledge to your audience from your unique perspective in a manner that is edgy, trendy and creative.