Marketing, communication & design digest: July 2018

Google

In this month’s digest, we look at Google’s record fine over Android app dominance by EU and an increase in ad spend on Facebook despite data scandal. We also look at the diversity competition launched by TfL, the impact of the sugar tax on the sales of Coca-Cola in the UK and more.

EU fines Google record £3.8bn over Android app dominance

Hard on the heels of a £2.2bn fine for using Search to give its own online shopping service an illegal advantage, Google now faces an extraordinary £3.8bn (€4.34bn) fine for abusing its control of the Android operating system by forcing vendors to pre-install its apps. This is quite a money-spinner for Google when you consider that the Android OS is installed on roughly 76% of all smartphones worldwide.

And that is not all – under the direction of Ms Vestager, the EU competition office is also in the process of investigating Google’s advertising business: AdSense.

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Facebook sees ad spend boom despite data scandal

Confounding sceptics, Facebook has seen a 19% increase in ad spend on its core platform and Instagram, quarter over quarter, with a 48% increase year over year.

With the World Cup dominating the headlines, Paddy Power has seen a social lift score of 696% thanks to its “Enough of the Nonsense” campaign, that plays off the introduction of VAR technology to the game.

AR experiences power advertiser interest through Facebook Story Ads and Snapchat Lenses.

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TfL launches diversity competition with £500k prize

Fancy winning £500k worth of free advertising space across the Transport for London network? Well, a competition has been launched by TfL and City Hall for brands to create adverts that better reflect women in London. The deputy mayor for transport, Heidi Alexander says: I want young women and girls from all backgrounds in London to feel empowered and valued when travelling around our great city”

Sponsored by Exterion Media and JCDecaux the competition will be open for entries between the 16th July and the 22nd October – the two runners-up will each receive £50k worth of digital advertising.

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Diet Coke sales overtake classic Coke

The impact of the introduction of the sugar tax in the UK has shown in the sales from Coca-Cola. Sales of Coca-Cola have declined with sales of Diet Coke increasing.

Aware of this trend, the company has set itself an objective that 50% of its revenue growth in the UK will come from innovation by the year 2020. There are already some new brands hitting the streets, including its fruit drink Fuze Tea.

Coca-Cola should be pleased it has successfully navigated a very difficult start to 2018 however, turning that into long-term success is not guaranteed.

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Versace claims to have created the longest-ever advertising image

Claiming to have produced the ‘longest ever advertising image’, the fashion house Versace has released an image shot by photographer Steven Meisel, featuring 54 models of differing genders and ethnicities posing side by side.

Also, the fashion house has created a tongue-in-cheek video educating people on how to pronounce their name. The film is called ‘It’s Versace not Versachee’ and features vice president and chief designer, Donatella Versace’s team clearly articulating the Ialian pronunciation.

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Twitter bot purge: 8 million fake followers ditched

Twitter is showing its commitment to delivering an authentic ‘digital pollution” free environment for both marketers and users.

They have lost almost 8 million followers with notable figures such as Rihanna, Bieber and Barack Obama each losing over 2 million. In fact, there is a sudden follower decline across the top 500 profiles.

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In this month’s digest, we look at Google’s record fine over Android app dominance by EU and an increase in ad spend on Facebook despite data scandal. We also look at the diversity competition launched by TfL, the impact of the sugar tax on the sales of Coca-Cola in the UK and more.
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