In the search engine optimisation (SEO) world, obtaining high keyword rankings is the ultimate goal for small and large businesses alike as they strive towards being listed first in the organic search results. This comes as no surprise considering that this position is positively correlated to increased website traffic and leads.
In this month's digest we highlight Sport England's follow up 'This Girl Can' campaign, LinkedIn's desktop redesign and how digital media may be losing credibility with advertisers. We also cover Foursquare's research findings on shopping patterns developed from store closings, Bing Ads' list exclusions for search retargeting and the new brand Consider This created for Aaron Smith Personal Training.
There is no escaping it, we are living in an era that is very much content-led. Everywhere you turn content is being created and audiences are spoilt for choice when it comes to finding content that is either informative or entertaining - or both.
Launched in 2003, LinkedIn is now the world's biggest social networking site for businesses and working professionals and it only continues to grow as social media becomes even more a crucial element of integrated marketing strategy.
