Growing by 1,400% in the last five years alone, it is clear that implementing Instagram into your marketing strategy is a no-brainer. At present, Instagram is truly the powerhouse of the social networks. As of June 2018, the social network reported more than 1 billion monthly active users worldwide and the number of daily active users stood at 500 million. (source Statista).
Facebook’s Public Relations department have found themselves in a crisis as of late, with the company engulfed in a plethora of controversies from selling personal data of its users, to Russians using the site to meddle with the US elections, and for being used to spread hateful propaganda which enabled the Myanmar Genocide.
To be a successful business in the world of digital marketing, one must learn to adapt to the ever-changing landscapes of social media. An online presence on one platform but not another is simply not enough to attract customers and promote your product or service in this day and age.
In this month's digest, we highlight Häagen-Dazs brand revival, Coca-Cola’s £5m campaign to promote unified packaging redesign, Ikea’s marketing strategy shift and Facebook Watch worldwide launch. We also report on how direct-to-consumer brands are using social media and GDPR three months.
