Bulletin | July 2015
July has seen some major events happening in technology and advertising methods. Google’s Panda algorithm is going through a refresh and the giant media company YouTube has rolled out a new interface for the ever-increasing mobile user market. Science fiction is quickly becoming science fact with a new outdoor marketing media innovation that responds to the viewer’s reactions, eventually redesigning itself into the ‘perfect ad’. Also some light-hearted humour this month from the tweeters at Tesco!