In this month's digest we highlight Weetabix's views on the effectiveness of TV advertising, the importance of making websites more accessible and three essential design trends. We also report on the measures Vodafone is taking to block its ads from appearing on harmful sites and share the latest updates from Consider This, including our recent awards.
In our previous blog of this series, we highlighted the second threatening social media time waster that could harm the efforts of businesses: losing the social element. We have now reached the final instalment in the series where we will highlight the third social media time waster: focusing on irrelevant metrics.
We have recently received good news from the 2017 Business Excellence Awards which crowned Consider This with the 'Best for Print Marketing Solutions' award. According to the organisers, the Business Excellence Awards, the purpose of these awards "is to recognise and honour the most respected companies along with their C-Level executives within a variety of industries, whilst rewarding remarkable success in all its forms throughout the international business community."
In this month’s digest we report on the recent disastrous start of 2017 for YouTube with many brand pulling out of advertising, we also look ahead into the year with Google Chrome announcing a new “not secure” warning on HTTP web pages, due to be implemented by October. Is print still valuable in the digital age? Find out our views on the recent piece we have published. We also looked into the travel industry and what major players such a Ryanair think about the CMO role, how its perception has changed over the years. Spotify has recently “codes”, read more to find out what it does. Finally, are you using social media to its full potential or are you wasting time and effort? Find out what these social media time wasters are in our series, where we have already identified two.
