Social media marketing has become a crucial tactic to engage and interact with customers in the modern world of marketing, after all, 2.8 billion people were actively using social media at the end of 2016. Indeed, social media is an undeniably effective marketing strategy but that being said, it is all too easy to find yourself wasting time on these platforms.
This month's digest features Ted Baker's unique 360° shoppable ad, cats.com, which is up for sale, Facebook Live streaming tips for businesses and eight SEO mistakes that could be killing your content marketing. We also highlight seven tips to help improve brand loyalty through email marketing, talk about Twitter's latest update, explore the benefits of exhibitions as a marketing strategy, tell you what the most downloaded app was in five major countries and share the marketing campaign Consider This executed for NEBT.
We have recently completed the first quarter of the year and, for many businesses, this means seeking new ways to improve their marketing strategies going forward. If you are one of these businesses, we would like to point you in the direction of one simple solution: exhibitions.
When expanding your digital marketing strategies, you will need to consider whether your internal team is enough to handle the implementation or if outsourcing will be necessary. However, it is often the case that in-house marketing teams do not possess the time or expert knowledge required to execute certain tasks.
