In today's digital era, every day is ultimately Social Media Day. After all, we see statistics showing that 22% of the world's total population uses Facebook, 81% of millennials check Twitter at least once a day, over 400 million snaps are shared on Snapchat per day, and many more phenomenal figures.
However, on June 30th 2010, global, multi-platform media and entertainment company Mashable decided to dedicate a specific day to recognise the social media phenomenon and thus launched Social Media Day. This day was created to acknowledge and celebrate the impact social media has had on global communication. Today, June 30th 2017, marks the eighth-annual official global celebration.
Days like today should serve to remind brands and businesses that they can no longer afford to ignore social media as a marketing channel, considering how much impact it generates. With its usage growing at a steady pace, companies must find ways to integrate social media into their marketing strategy.
However, to be a successful social media marketer you need to know your stuff. Are you confident in your knowledge of the world of social media?
Test your knowledge with our quick and fun social media quiz!
Once you finish you can share your results on (you guessed it) social media with friends and colleagues.
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