Big Dance 2012, the biggest celebration of dance, called upon our services to help it prepare for thousands of events taking place across the country.
We were given the project of creating a large volume of promotional items including pull-up banners, brochures, clothing and quill flags. In addition we designed and managed its online shop, integrated with its main website to widen its distribution channels.
Big Dance is part of 2012 Cultural Olympiad and led by the Mayor of London Boris Johnson, Arts Council England, Foundation of Community Dance and a network of Big Dance hubs. Dances were performed at a variety of locations including lidos, parks, palaces, schools, high streets and squares, in all dance styles.
Just over 121,200 people, from 22 different countries, took part in the 'Largest Simultaneous Dance Routine - Multi Venue' on 18th May 2012, which received national coverage on Channel 4.
Big Dance Week kicked off 7th July 2012 at King's Cross St. Pancras, which we were lucky enough to be invited to, in the company of London’s Mayor Boris Johnson.