In October 2012 we were delighted to become part of the team for the UK & Ireland Tour of Wicked The Musical to produce all their print, outdoor media and mailing requirements.
Wicked, or to give its full title, Wicked: The Untold Story of the Witches of Oz, has been a smash hit both on Broadway and in the West End, consistently breaking box office records and winning many awards along the way.
Paul Taylor, Managing Director and Barbara Rooney, Senior Account Executive went to meet the Wicked team in London to discuss the project. Our reputation within arts marketing for brand continuity and attention to detail stood us in good stead for the challenge of promoting such a strong brand nationally.
The tour commences in September 2013 and we are busy producing leaflets, posters, billboards, mailers and carrying out direct mail fulfilment across the UK.