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Corporate Identity | CDET

Consider This has been working closely with The Council for Dance Education and Training (CDET) for over 15 years, utilising existing brand guidelines for all its design, print and marketing requirements. On entering its 30th year CDET commissioned us to rebrand the organisation, including all sub brands across the variety of services it offers.

To concept and create a new corporate identity and brand for The Council for Dance Education and Training (CDET), the chosen solution is to be applied across all media, initially introduced to the public through its Guide Book 2009/10 and stationery, then on to design a new website, fact sheets and digital media.

The brand created plays on positive and negative space, the positive parts of one letter forming the negative parts of another, this technique allowed us to form shapes and blocks that give the logo strength, a sense of space and great versatility for use across all media and sub brands.

The logo itself has to work in many different ways, firstly as a stand alone in its own right and also to represent the many areas CDET cover which include its Accredited and Recognised Schools, Corporate & Applicant Members and its Awarding Bodies.

We achieved this using a variety of colours to represent each individual area, alongside naming each sub brand within the positive space of the logo.

The identity has been very well received within the dance and education industries, giving the Council for Dance Education and Training a contemporary, striking new look.

The New CMS website went live in the Autumn shortly after the rebrand and is a continuing success.


The Recognised School scheme was the next priority. Together with CDET we developed a powerful marketing campaign to register and offer a mark of recognition for all part time, non vocational dance and musical theatre schools working with children under the age of sixteen. Our joint aim was to make it impossible for schools to run without recognised status.

CDET's commitment to high quality of education gives their students the best chances of a successful career and is reflected in events such as their annual Dance Careers Conference.

Read CDMT testimonial’s here on their experience in working with Consider This UK

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