With 21 franchisees currently located across the UK, MagiKats approached us to help it build brand continuity across the network.
MagiKats Tuition Centres provide flexible and individual out of school maths and English tutoring suitable for children from early years to GCSE (ages 4 to 16) and was originally established as Mathamagic in 2004. Its initial purpose was to support children during times when they needed it the most, such as end-of-year school exams. However it soon became clear that there was a bigger-than-expected demand outside these periods, and so began running classes continuously during term-time, as well as addressing the challenges met with the UK's National Curriculum on a daily basis.
We developed an effective e-commerce online marketing platform called FORM (Flexible Online Resource for Marketing), the perfect solution for MagitKats looking to centrally manage and deliver their marketing. We created a marketing website tailored for the MagiKats franchisees where they can purchase marketing materials that are on brand, high quality, look professional and, more importantly, consistent. Often a franchisee can be faced with the dilemma of disparate brand colours, messages and even logos.
Our platform allowed franchisees to order marketing materials that were on brand including:
- Pull-Up Banners
- PVC Banners
- Weather Board