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Franchise Marketing | MagiKats

With 21 franchisees currently located across the UK, MagiKats approached us to help it build brand continuity across the network.

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MagiKats Tuition Centres provide flexible and individual out of school maths and English tutoring suitable for children from early years to GCSE (ages 4 to 16) and was originally established as Mathamagic in 2004. Its initial purpose was to support children during times when they needed it the most, such as end-of-year school exams. However it soon became clear that there was a bigger-than-expected demand outside these periods, and so began running classes continuously during term-time, as well as addressing the challenges met with the UK's National Curriculum on a daily basis.

Online Marketing Solution

We developed an effective e-commerce online marketing platform called FORM (Flexible Online Resource for Marketing), the perfect solution for MagitKats looking to centrally manage and deliver their marketing. We created a marketing website tailored for the MagiKats franchisees where they can purchase marketing materials that are on brand, high quality, look professional and, more importantly, consistent. Often a franchisee can be faced with the dilemma of disparate brand colours, messages and even logos.

Our platform allowed franchisees to order marketing materials that were on brand including:

  • Adverts
  • A-Frame
  • Flyers
  • Postcards
  • Posters
  • Pull-Up Banners
  • PVC Banners
  • Weather Board
  • Uniform
  • Merchandise

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  • European Business Awards Certificate
  • FSB Business Award
  • Marketing, PR, & Communication Award 2015
  • Top Best Three Rated: Marketing Award
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