We created a Marketing Campaign for Ashley Groundworks Limited to reposition the focus of its business targets and audience. This involved:
Strategy
We focused our strategy and implementation geographically around the south of England. We instigated a digital campaign, improving the online presence of Ashley Groundworks Ltd and the digital communication of Ashley Groundworks’ skill set and B2B audience.
A new targeted website
We designed the website to be simple with an easy-to-use navigation, whilst being informative. We created individual landing pages for each of the services it offers - Building Foundation, Building Work, Foul Water Drainage, Plastering and Rendering and Rainwater Harvesting, which was each accompanied by a header image.
We placed Ashley Groundworks Ltd's contact details on every page, as well as a form that allowed visitors to submit their details in return for a free quotation.
In order to create trust, we clearly positioned the Accreditation logos, the Trust Mark, European Builders Confederation and FMB, on the website and created a Gallery to show off previous work produced by the company.
Search Engine Optimisation
We focused on optimising the website for keywords based around groundwork. For example we pushed the search term 'foul water drainage'; within two months it was on page one of Google and Yahoo.
Data-driven E-Campaign
We sent out various eshots to building firms with 20 employees and above with the aim of informing them about Ashley Groundworks’ ability to do sub contractual groundwork.
The Marketing Campaign was highly successful with Ashley Groundworks Ltd gaining two years worth of work in four months.
