One Click Group, a UK-based contractor services company, approached Consider This to create a new brand, develop its website and manage its SEO activities.
We have previously worked with various financial companies, including Rattner McKenzie and JMK, so we were well prepared to take on this exciting project.
To the client's brief, we designed and built a website with an integrated focus on the group, derived from both of its previously separate arms, One Click Umbrella and One Click Accountant. We chose a functional layout which highlighted the services being offered in order to help potential clients pick the right one for them, all implemented within the main site and under the group umbrella.
With the client looking to strengthen the company's position as industry leaders, we also allocated the role of providing relevant news, information and thought leadership pieces to a large part of the site. The new website has a strong focus not just on converting visits to potential clients, but also on being an informative destination site.
When the client operated One Click Umbrella and One Click Accountant separately, we created two logo variants to accentuate this and highlight the distinction. The client then decided to merge these two services under one unified identity - One Click Group, which we also designed. The new brand identity was then incorporated into all the client's marketing collateral.
As the client's old website failed to rank in mobile search results, our team ensured that the new website was responsive and mobile friendly. The site now ranks in mobile search, enhancing the brand's online visibility. We also optimised the website for user experience (UX)and significantly raised the optimisation score of the pages by targeting relevant keywords for the client's industry.
One Click Group is very happy with the results we delivered from all our activities and continues to work with us on improving their market reach and share.
If you would like to find out how you can improve your website's rankings through SEO or would like to know more about responsive websites, please get in touch and one team will be able to assist you.